Monday 19 October

Weekly report

Last week you sold £14,247 across 527 orders and kept £4,316 after fees, product cost, postage and ads. Your stockroom saved £286 against drop-shipping the same five items, and 194 buyers came back.

Weekly report · Last week

Monday 12 to Sunday 18 October

For
Your Store
Channels
Shopify, eBay, TikTok Shop, Amazon
Prepared
By Report Writer, Monday 19 October, 7:00am
Compared with
The week before, 5 to 11 Oct

You sold £14,247 across 527 orders, +13% on the week before. After fees, product costs, postage and £715 of ads you kept £4,316, 30% of sales. Shopify earned you the most. 119 orders (23%) shipped from your stockroom at a 45% margin, against 33% on drop-ship.

Last week, compared with the week before
Sales
£14,247
+13%
Week before: £12,624
Orders
527
+12%
Week before: 470
Profit after ads
£4,316
+16%
Week before: £3,710
Margin after ads
30.3%
+0.9 pts
Week before: 29.4%
Average order
£27.03
+1%
Week before: £26.86
Ad spend
£715
+9%
Week before: £653
Sales by day
Last weekWeek before
£0
£1.5k
£3k
£2,719
Mon
Tue
Wed
Thu
Fri
Sat
Sun
By channelsorted by what you keep after ads
ChannelYou keepMarginSalesOrdersFeesProfit before adsAd spendSales vs week before
ShopifyShopify£1,51637%£4,102157£121£1,658£142+14%
eBayeBay£1,16633%£3,576123£494£1,224£58+25%
TikTok ShopTikTok Shop£1,06125%£4,321163£389£1,480£419+13%
AmazonAmazon£57225%£2,24884£337£669£96−3%
By fulfilment
Drop-ship orders go straight to your suppliers. Stockroom orders are the five items you buy in bulk and post yourself.
Stock
Drop-ship77% of orders
Orders
408
Sales
£11,227
Profit
£3,671
Margin
32.7%
Week before: 367 orders, £3,277 profit, 32.2%
Your stockroom23% of orders
Orders
119
Sales
£3,021
Profit
£1,360
Margin
45.0%
Week before: 103 orders, £1,085 profit, 44.2%
What the stockroom saved against drop-shippingSaved £286.15 (week before £231.15)
ItemUnitsSaved
Phone Tripod
Phone Tripod£11.50 + £3.45 post, now £9.20 + £3.10
38£98.95
Eau de Parfum
Eau de Parfum£12.95 + £2.95 post, now £10.30 + £2.60
26£76.25
LED Dog Collar
LED Dog Collar£8.65 + £2.95 post, now £6.90 + £2.60
20£40.60
Jade Roller
Jade Roller£6.70 + £2.45 post, now £5.30 + £2.60
30£37.80
Sunglasses
Sunglasses£8.30 + £2.45 post, now £6.60 + £2.60
21£32.55
Cost as drop-ship = the supplier's drop-ship price per unit plus their postage on each order. Your cost = the bulk price you paid plus your own Royal Mail postage (example cost), collected from your stockroom at 4pm.
By supplier
Drop-ship orders each supplier shipped for you. Rates are the last 30 days.
Suppliers
SupplierOrdersSalesProfitOn timeStock-outsReturnsStatus
Northgate Tech Distribution
Manchester
92£3,680£1,24398.1%2.6%3.4%Reliable
Brightwell Home Supply
Leicester
129£3,499£1,09297.4%1.2%2.1%Reliable
Fettle Fitness Wholesale
Birmingham
94£2,045£60986.2%4.8%2.7%Running late
Glow Lane Beauty Supply
Leeds
60£1,274£48394.6%1.8%4.2%Reliable
Hound & Moggy Pet Wholesale
Bristol
33£729£24592.3%6.1%1.9%Watch
Your stockroom
Royal Mail, 4pm collection
119£3,021£1,360Shipped by youYou
Customers

458 people bought: 264 new and 194 returning (42%). Returning buyers placed 217 orders worth £5,841. Biggest spender: Freya K., Coventry, £140.97. Week before: 255 new, 112 returning.

Customers
NewReturning: bought from you before this week, on any channel
This week

Four things the agents suggest

  1. 01Switch the better suppliers

    Supplier Scout found 3 UK suppliers that beat your current ones. At last week's volumes that saves about £74 a week.

    Open Supplier Scout
  2. 02Fix the dumbbell price on Amazon

    It keeps 13% after fees. Raising it by £2 takes it back above your floor.

    Hex Dumbbell
  3. 03Put more behind Shopify

    It kept 37% of sales after ads last week, the best of your four channels.

    Plan the ad budget
  4. 04Talk to Fettle Fitness

    On-time dispatch is down to 86.2%. Late parcels turn into "where is my order" messages and bad reviews.

    Fettle Fitness
Emailed to you every Monday at 7am
Sent by automation A-14, Monday report at 7am, run by Report Writer. This week's report went out today at 7:00am.