Shopify
157 orders · £4,102 sales
You keep after ads
£1,51637% of sales
Return on ad spend
7.0x
Ad spend
£142
Sales
£4,102
Before ads
£1,658
After ads
£1,516
Every £1 of ads came back as £2.83 of profit. Room to spend more here.
Last week · Monday 12 to Sunday 18 October
Ad spend
£715
as you recorded it
Sales from ads
£2,905
97 of 527 orders credited to ads
Return on ad spend
4.1x
sales from ads ÷ spend
Profit after ads
£4,316
on all sales, as in your report
Each £1 of ads brought backprofit, before the spend
£1 BREAK-EVEN
eBay£3.79
Shopify£2.83
Amazon£1.32
TikTok£0.67
Under £1 means those ads cost more than the orders they brought in kept.
By channel, last week
Where each channel's sales went
Product and postageChannel feesAdsYou keep
Spend more
eBay
123 orders · £3,576 sales
You keep after ads
£1,16633% of sales
Return on ad spend
11.1x
Ad spend
£58
Sales
£3,576
Before ads
£1,224
After ads
£1,166
Every £1 of ads came back as £3.79 of profit. Room to spend more here.
TikTok Shop
163 orders · £4,321 sales
You keep after ads
£1,06125% of sales
Return on ad spend
2.0x
Ad spend
£419
Sales
£4,321
Before ads
£1,480
After ads
£1,061
Ads cost £418.60 and brought 21 orders that kept £281.73. The "Noise test on a busy train" boost lost £172.40 on its own.
Amazon
84 orders · £2,248 sales
You keep after ads
£57225% of sales
Return on ad spend
4.4x
Ad spend
£96
Sales
£2,248
Before ads
£669
After ads
£572
Each £1 of ads came back as £1.32. It pays for itself, with little to spare.
Sales, fees and profit come from your orders. Ad spend is what you recorded for each channel. Return on ad spend uses the sales each channel's ad report put down to your ads (97 orders). The same figures feed your Weekly report.
Your TikTok videos, last week
Sorted by profit after any boost. The 3 boosts add up to your £418.60 TikTok ad spend.
- Clicks to shop
- 410
- Orders
- 9
- Sales
- £250
- Likes
- 2,950
Profit after costs
+£107.50
- Clicks to shop
- 820
- Orders
- 12
- Sales
- £520
- Likes
- 5,300
Profit after £120 boost
+£69.37
- Clicks to shop
- 280
- Orders
- 7
- Sales
- £210
- Likes
- 1,900
Profit after costs
+£66.08
- Clicks to shop
- 300
- Orders
- 6
- Sales
- £96
- Likes
- 4,100
Profit after costs
+£39.90
- Clicks to shop
- 260
- Orders
- 4
- Sales
- £100
- Likes
- 2,100
Profit after £60 boost
−£33.84
- Clicks to shop
- 690
- Orders
- 5
- Sales
- £225
- Likes
- 3,400
Profit after £239 boost
−£172.40
Boost this one: "How I film steady phone videos"
9 orders from 38,400 views, the most orders per view of any unboosted video (0.23 per 1,000). Phone Tripod keeps £10.44 a sale on TikTok, with 211 in your stockroom now.
Views, likes and clicks are what TikTok reports for each video. Orders and profit come from your TikTok Shop orders for that product, after the TikTok fee, product cost and postage.
Push or pause
Which products are worth more ad money, and which to stop spending on. Stock figures are as of now.
Push: worth more spend
- Fitness Tracker27% after ads
Profit +65% on the week before. Kept £421 after £152.70 of ads. Northgate has 96 in stock.
- Phone Tripod42% after ads
Profit +39% on the week before. Kept £412 after £17.49 of ads. 211 in your stockroom.
Face Serum39% after adsProfit +20% on the week before. Kept £329 after £19.14 of ads. Glow Lane has 455 in stock.
Insulated Water Bottle30% after adsProfit +12% on the week before. Kept £208 after £18.20 of ads. Fettle has 388 in stock.
Pause: stop spending on
- Over-Ear Headphones1% after ads
The boosted video cost £238.60 and its 5 orders kept £66.20.
- Yoga Mat13% after ads
The boosted video cost £60.00 and its 4 orders kept £26.16.
Hex Dumbbell16% after adsKeeps 13% on Amazon before any ads. Under your 15% floor.
Tennis Ball Dog Toy26% after adsOut of stock, so ads on it now pay for clicks on a paused listing.
TikTok boosts are counted against the product in the video. Shopify, eBay and Amazon ad spend is shared out by each product's share of sales on that channel.
Week before · Monday 5 to Sunday 11 October
Ad spend
£653
as you recorded it
Sales from ads
£2,691
95 of 470 orders credited to ads
Return on ad spend
4.1x
sales from ads ÷ spend
Profit after ads
£3,710
on all sales, as in your report
Each £1 of ads brought backprofit, before the spend
£1 BREAK-EVEN
eBay£3.46
Shopify£2.94
Amazon£1.33
TikTok£0.59
Under £1 means those ads cost more than the orders they brought in kept.
By channel, week before
Where each channel's sales went
Product and postageChannel feesAdsYou keep
Shopify
134 orders · £3,613 sales
You keep after ads
£1,29136% of sales
Return on ad spend
7.4x
Ad spend
£150
Sales
£3,613
Before ads
£1,441
After ads
£1,291
Every £1 of ads came back as £2.94 of profit. Room to spend more here.
TikTok Shop
147 orders · £3,836 sales
You keep after ads
£91124% of sales
Return on ad spend
1.9x
Ad spend
£365
Sales
£3,836
Before ads
£1,276
After ads
£911
Ads cost £365.20 and brought 21 orders that kept £214.62. The "Step count after a week of walks" boost lost £77.84 on its own.
eBay
99 orders · £2,866 sales
You keep after ads
£88731% of sales
Return on ad spend
10.6x
Ad spend
£49
Sales
£2,866
Before ads
£936
After ads
£887
Every £1 of ads came back as £3.46 of profit. Room to spend more here.
Amazon
90 orders · £2,309 sales
You keep after ads
£62127% of sales
Return on ad spend
4.3x
Ad spend
£89
Sales
£2,309
Before ads
£710
After ads
£621
Each £1 of ads came back as £1.33. It pays for itself, with little to spare.
Sales, fees and profit come from your orders. Ad spend is what you recorded for each channel. Return on ad spend uses the sales each channel's ad report put down to your ads (95 orders). The same figures feed your Weekly report.
Your TikTok videos, week before
Sorted by profit after any boost. The 3 boosts add up to your £365.20 TikTok ad spend.
- Clicks to shop
- 330
- Orders
- 6
- Sales
- £175
- Likes
- 2,100
Profit after costs
+£76.18
- Clicks to shop
- 470
- Orders
- 7
- Sales
- £152
- Likes
- 4,400
Profit after costs
+£61.49
- Clicks to shop
- 260
- Orders
- 5
- Sales
- £80
- Likes
- 3,900
Profit after costs
+£33.25
- Clicks to shop
- 450
- Orders
- 8
- Sales
- £270
- Likes
- 2,600
Profit after £90 boost
−£2.09
- Clicks to shop
- 540
- Orders
- 9
- Sales
- £250
- Likes
- 3,800
Profit after £140 boost
−£70.65
- Clicks to shop
- 290
- Orders
- 4
- Sales
- £160
- Likes
- 1,700
Profit after £135 boost
−£77.84
Boost this one: "Tripod set up in ten seconds"
6 orders from 29,800 views, the most orders per view of any unboosted video (0.20 per 1,000). Phone Tripod keeps £10.44 a sale on TikTok, with 211 in your stockroom now.
Views, likes and clicks are what TikTok reports for each video. Orders and profit come from your TikTok Shop orders for that product, after the TikTok fee, product cost and postage.
Push or pause
Which products are worth more ad money, and which to stop spending on. Stock figures are as of now.
Push: worth more spend
- Phone Tripod42% after ads
Kept £293 after £15.64 of ads. 211 in your stockroom.
- Over-Ear Headphones29% after ads
Kept £278 after £22.50 of ads. Northgate has 138 in stock.
- Face Serum40% after ads
Kept £275 after £15.07 of ads. Glow Lane has 455 in stock.
- Jade Roller41% after ads
Kept £210 after £14.42 of ads. 165 in your stockroom.
Pause: stop spending on
- Hex Dumbbell17% after ads
Keeps 13% on Amazon before any ads. Under your 15% floor.
- Yoga Mat17% after ads
The boosted video cost £140.00 and its 9 orders kept £69.35.
- Fitness Tracker21% after ads
The boosted video cost £135.20 and its 4 orders kept £57.36.
- Tennis Ball Dog Toy24% after ads
Out of stock, so ads on it now pay for clicks on a paused listing.
TikTok boosts are counted against the product in the video. Shopify, eBay and Amazon ad spend is shared out by each product's share of sales on that channel.
Plan next week's ad budget
From last week, your most recent full week. Split by what each channel kept after ads; channels whose ads lost money get nothing until they are fixed.
Next week's ad budget
£700
Last week you spent
£714.80
£714.80
£300£900£1,500
TikTok£0 ·
0 orders · +£0
0 orders · +£0
Shopify£326 ·
87 orders · +£596
87 orders · +£596
eBay£251 ·
95 orders · +£699
95 orders · +£699
Amazon£123 ·
20 orders · +£39
20 orders · +£39
Each channel's orders and profit per £1 of ads last week, applied to the new amount. Real returns usually drop as spend grows, so treat the top of the range with care. A channel that lost money on ads last week shows a loss here too until its ads change.
Compared with last week's ad results
Extra orders from ads
+106
Extra profit after the spend
+£1,020
Last week's ads brought 97 orders and kept £315 once the £715 spend was off.
How these numbers work
The system shows what each product and each channel earns once fees and returns are taken off, and advertising spend too if you record it. You still run your ads in each channel's own ad tools. Record what you spend and this page counts it against the right channel and product. These sample figures take off fees, product cost, postage and ad spend; in the build, refunds come off too. Stockroom items count at your bulk price and your own postage.
